Call: Research toolkits for Immersive Promotion Design Ltd.


Immersive Promotion Design Ltd. is a new marketing consultancy for the world of XR, supporting Virtual, Augmented & Mixed Reality creatives and businesses to better communicate with their audiences about the magic of immersive content. It builds on sector-development research funded by StoryFutures Academy and Bristol+Bath Creative R+D, and brings together expertise from the BBC VR Hub, Limina Immersive, StoryCentral, Raucous, Bath Spa University and beyond.

Central to our approach to working with industry is that it is underpinned by research, and so we are now looking to further build our network with academics and creative practitioners working in the area of immersive media and/or marketing. In particular, we wish to build up our Research Toolkits that can raise our profile and inform future consultancy work. In return, your Research Toolkit will be published on the immersive promotion website as an open access resource, and longer-term you will be invited to join our team of experts where you can play a role in supporting XR client work on a freelance or consultancy basis.

Our current Research Toolkits include the Immersive Promotion Bible, which offers a road-map for producing marketing campaigns for VR & AR experiences, the Understanding the VR Market in 2021 report, which overviews the state of play for VR headset sales since the pandemic, and the Teaching Immersive Promotion resources, a collection of video lectures, workshops and assessment exemplars aimed at academics. Other valuable research areas may include:

  • Diversifying the audience for XR;
  • Technological innovations in XR;
  • Duty of care and ethics in XR production;
  • Representational issues in XR content;
  • Using VR, AR & MR to promote non-XR products, e.g. retail, hospitality, health;
  • Audience insight into the value of XR in 2021;
  • Any other areas that support our mission to develop new ways of talking to audiences about the magic of XR.

If you wish to discuss this opportunity further or to explore possible ideas, please email Dr Matthew Freeman (

There are no firm deadlines as Immersive Promotion Design Ltd. is a long-term initiative, so we can be flexible about your contribution.

Learn more at our website:

Dr Matthew Freeman, FHEA
Reader in Multiplatform Media
Unit of Assessment Leader, Communication, Cultural and Media Studies
Co-Director, The Centre for Media Research
Film and Media Subject Lead, SWW AHRC DTP
Co-Editor, International Journal of Creative Media Research

The School of Creative Industries
Bath Spa University
Newton Park, Bath, BA2 9BN
+44 (0)1225 876708

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