[From OpEdNews.com]

January 27, 2011
Game-Changing Narratives, Or: How Social Media is Changing Reality
By Bud Goodall (about the author)
Lately there has been a convergence of news narratives that coalesce into a series of otherwise disparate nouns: reality, gaming, social media, Tunisia, avatar envy, emotion, college-students-aren’t-learning-anything, the Internet, and revolution. For academics studying communication, the merger of these nouns spells good times, fascinating times, times that promise cool science and thought-provoking essays. For entrepreneurs, they provide investment opportunities. For the world beyond the academy and entrepreneurs, however, this new series of nouns creates life possibilities that are at once true, bizarre, and maybe even frightening.
Let’s begin with the basics of this first new grammar of the 21st century. Which is to say, appropriately, let’s begin with you. With the reality, and virtual reality, of you. For you are always and forever at the center of this unfolding many-storied story, because whether you are you in the flesh; or you are you in the sexier, sleeker avatar that represents and evokes a version of yourself that you’d often rather be; or whether it’s the you that creates friends on a Facebook page or surfs the “Net or the you who exchanges endless texts and tweets 24/7, the end result is the same: your pleasure in these texts, which is also to say the pleasure you give to yourself and others in and through engaging in these texts, is central to the choices about stories, and the lives, you make out of them.… read more. “Game-changing narratives, or: How social media is changing reality”