[A message from the Immersive Experience Network…  –Matthew]

Call for Participation:

Discover What’s Next for Immersive Experiences at
IAAPA Expo Europe 2026
Education: September 21-25, 2026
Show floor: September 22-24, 2026
London, United Kingdom
https://iaapa.org/expos-and-events/expo-europe

As immersive entertainment continues to evolve, operators are trying to deliver experiences that feel more engaging, interactive, and memorable than ever before. Whether you operate an immersive art space, digital attraction, experiential venue, or location-based entertainment concept, staying ahead of visitor expectations has become essential for long-term growth.

That is why IAAPA Expo Europe is set to be one of the most valuable industry gatherings of the year.

Taking place at Excel London, the event brings together more than 800 exhibitors showcasing the latest innovations across the attractions, entertainment, and leisure industries. From immersive technologies and interactive storytelling tools to ticketing platforms, F&B concepts, merchandising solutions, and guest engagement systems, the expo offers operators the opportunity to discover ideas that can enhance both visitor experience and commercial performance.

Beyond the show floor, the extensive education programme running from 21–25 September 2026 will explore key industry topics including technology integration, operations, sustainability, revenue management, consumer trends, and experience design. The exhibition floor itself will take place from 22–24 September.

The event also provides valuable networking opportunities with professionals from across the global attractions sector, making it an ideal environment to exchange ideas, discover emerging trends, and build new business relationships.

If you are currently exploring ways to refresh your offering, improve guest engagement, or identify new revenue opportunities, IAAPA Expo Europe is the place to be. 

In addition, many exhibitors receive complimentary guest passes for prospective buyers and partners. If there are suppliers or technologies you are particularly interested in, you may be able to request a free registration code directly from exhibitors participating at the show.

Don’t miss out and register today!

IAAPA & IEN | MEMBER’S MEETUP:
Thursday 24th September | 12.30pm – 1.30pm | Excel, London

MORE INFORMATION:

For more about IAAPA Expo Europe 2026, visit https://iaapa.org/expos-and-events/expo-europe

For more about the IAAPA (originally the International Association of Amusement Parks and Attractions), visit https://iaapa.org/about

For more about the Immersive Experience Network, visit https://immersiveexperience.network/about/