Esquire’s “Dream of Flight” virtual reality lounge

[A press release from Luxurious Animals and Panasonic via PR Web; a 1:57 minute video is here]

Luxurious Animals Turns to Panasonic for New 3D Gesture Control Technology

Luxurious Animals turns to Panasonic’s 3D Gesture Control technology for their new virtual reality lounge called “Dream of Flight”. The high tech lounge, sponsored by Lufthansa, is part of a multi-million dollar project for Esquire Magazine. Panasonic Electric Works’ 3D Image Sensing Camera, the D-IMager, was chosen as the preferred motion–detection device for this state-of-the-art installation that is free of conventional controllers.

New Providence, NJ and New York City, NY (PRWEB) December 7, 2010

Luxurious Animals, a New York City based developer of creative gesture recognition technology designs and 3D rendering, announced the successful launch on October 15, 2010, of a new virtual reality lounge called “Dream of Flight”. The high tech lounge, sponsored by Lufthansa, is part of a multi-million dollar project for Esquire Magazine. Panasonic Electric Works’ 3D Image Sensing Camera, the D-IMager, was chosen as the preferred motion–detection device for this state-of-the-art installation. Esquire’s new virtual reality lounge, is a one-of-a-kind flight simulator that uses body movement to provide an exciting flying experience that is free of conventional controllers.

“As digital innovators we are always on the edge of the unknown so it’s imperative that you choose the people and the technology that you work with very carefully. I can not imagine doing this project without Panasonic’s technology and commitment to excellence” said Robert Bengraff, CEO of Luxurious Animals.

To capture the freedom of flying, Luxurious Animals interpreted the real-time 3D data provided by the D-IMager’s near-infrared imaging sensor to track a user’s movements. “Flyers” are able to control flight speed and direction. When the flyer mimics the motion of a plane, he or she soars left or right through the clouds. If the flyer tilts up or down the perspective changes in perfect synchronization and moving forward and backward will alter the speed of flight. A truly exciting immersive experience. Panasonic’s D-IMager uses a proprietary CCD in conjunction with near infrared LEDs for superior three dimensional accuracy. The Time-of-Flight technology used can detect human movement and hand gestures up to 30’ away ( 9 m.).

“The performance of Panasonic’s new imaging device was truly remarkable. This technology allowed us unparalleled detection accuracy and was easily implemented into our ‘Dream of Flight’ game engine,” said Garrett Nantz, Co-Founder of Luxurious Animals.

“We are delighted to be a part of this exciting project. Luxurious Animals’ sophisticated software brought to light the true power the D-IMager and they have succeeded in creating an engaging, unique, sensory experience.” said Nick DeGaetano,Group Manager of marketing for Panasonic Electric USA.

Luxurious Animals’ “Dream of Flight” will aide Esquire Magazine in raising funds for various charities and organizations.

Panasonic’s D-IMager is now available for purchase worldwide. In the United States it can be purchased through Arrow Electronics and Digi-Key Corporation.

For inquiries about Luxurious Animals please contact: Ali Baranker, Account Supervisor at 212.518.1920 or ali(at)luxanimals(dot)com

For inquiries about Panasonic’s D-IMager please contact: Tom Monczka, Product Manager at 908.464.3550 ext: 2151 or tmonczka(at)us(dot)pewg(dot)panasonic(dot)com

About Luxurious Animals:

Luxurious Animals is a creative digital agency that produces spectacular websites, live action, motion design, video games, visual effects and mobile applications all through our own technological innovations. Our mission is to build our clients a newfound audience that is engaged, informed and converted into passionate customers. Recent clients include: Porsche, Adobe, Lufthansa, and AXE.

For more information, visit: http://www.luxanimals.com/

About Panasonic Electric Works Corp. of America:

Panasonic Electric Works Corporation of America is a leading supplier of electronic components, automation and lighting controls and industrial sensors. Electronic components include a full range of motion sensors, electromechanical devices, solid state relays, and fine pitch connectors. Panasonic is also a recognized supplier of various lighting control and GPS products.

We manufacture and market products for various industries including commercial and consumer electronics.

Panasonic Electric Works Corporation of America is the principal North American subsidiary of Panasonic Electric Works Co., Ltd.

For more information, visit http://pewa.panasonic.com/components/built-in-sensors/3d-image-sensors/

ISPR Presence News

Search ISPR Presence News:



Archives