Category: Presence in the News


  • Greenpeace uses giant real-time portal to bring the Antarctic and penguins’ plight to heart of London

    [To raise awareness about the climate crisis, Greenpeace installed a large ‘Ice Portal’ in London’s Trafalgar Square, “bringing the remote and fragile Antarctic straight into the heart of a bustling city over 8,000 miles away.” Press coverage of the effort drew on this press release; follow the link under “NOTES” for a three-minute video and a large photo gallery. –Matthew] “It’s like looking through a window” – Giant portal to the Antarctic appears in London Greenpeace International 24 January 2022 London, UK – In a world-first, a towering portal has appeared in London’s iconic Trafalgar Square bringing the Antarctic to…

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  • Cisco AR holograms, the call of the future

    [Despite its current limitation, technology expert Charlie Fink is very impressed with the recently introduced Cisco Webex augmented reality holograms, as he reports in this story from Forbes. See the original version for two videos and two different images, and a related Forbes story about how McLaren Racing is using the technology “for a competitive edge in car design.” Fast Company’s first-person story about Cisco’s announcement of the technology last October clearly identifies the company’s goal: “Microsoft developed the ability to render a company’s product within the HoloLens; Cisco aims to add to the experience by making the people seem…

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  • World’s biggest walk-through kaleidoscope delivers psychedelic visuals

    [Presence experiences need not match our experiences in the ‘real’ world (i.e., the mediated stimuli need not be perceptually or socially realistic), as demonstrated by the walk-through kaleidoscope described in this story from New Atlas. See the original version for a second image and a 1:27 minute video. DesignTAXI’s coverage (drawing on a press release) adds this: “The result appeared way more expansive than the space allowed, presenting solutions that can be replicated in areas beyond the realms of art. ‘Our kaleidoscope is meant to represent how a simple and considered design, when supported with a material that can scale…

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  • Meta establishes four-foot “personal boundary” to deter VR groping

    [This Ars Technica report describes a new feature in Meta’s virtual worlds designed to maintain personal space among user avatars and prevent the longstanding problems of harassment and assaults in virtual settings. The story, which includes a second image and a 6:37 minute video, provides important context but only briefly mentions a specific recent groping incident experienced by Meta beta tester Nina Jane Patel, Co-founder and VP of Metaverse Research – Kabuni; she wrote a thoughtful Medium post about her experience and its relevance to bigger issues including the role of presence. See also coverage from CNBC TV18. –Matthew] Meta…

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  • Stepping into virtual reality as a parent brings adventure and unknowns

    [This ‘Perspective’ column from The Washington Post, which includes insights from a recent study by and an interview with our colleague Jeremy Bailenson, describes a parent’s experiences with virtual reality and presence. For more on the topic see the December 2021 CNN story “In VR, there are no rules, so parents are making up their own,” which includes this: “While casting [an option that lets you see what the VR headset-wearer is doing in real time on a smartphone or other flat screen] and limiting types of content kids can access may help adults track what their children are doing,…

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  • Don’t be too quick to dismiss the metaverse

    [This commentary from MediaPost argues that while the current discussion of and investment in the technologies of a metaverse may be overly optimistic, they mark an important – and presence-related – change in the relationship between humans and technology. For a primer on the metaverse concept, history and possible future, see the new CNET article “The metaverse is just getting started: Here’s what you need to know.” –Matthew] [Image: Source: CNET] COMMENTARY Don’t Be Too Quick To Dismiss The Metaverse By Gord Hotchkiss, Featured Contributor February 1, 2022 According to my fellow Media Insider Maarten Albarda, the metaverse is just…

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  • Faith in the metaverse: A VR quest for community, fellowship

    [The pandemic has increased the value of the social and spatial presence evoked by religious activities in virtual environments, as reported in this Associated Press story in Japan Today. See the original version for a photo gallery containing eight more images. –Matthew] [Image: Pastor D.J. Soto, the lead pastor of VR Church, delivers a sermon in his home in Fredericksburg, Virginia, on January 23. Credit: AP] Faith in the metaverse: A VR quest for community, fellowship By Luis Andres Henao February 3, 2022 Under quarantine for COVID-19 exposure, Garret Bernal and his family missed a recent Sunday church service. So…

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  • Using VR and presence to reduce accidents among construction workers

    [This story from KBTX describes the use of VR and presence to increase safety for construction workers. See the original story for a 1:06 minute video report as well as Texas A&M Today for more on Namgyun Kim and the three-minute thesis competition he won, a poster presented at the 2021 Associated Schools of Construction Annual International Conference, and articles in Advanced Engineering Informatics and the Journal of Construction Engineering and Management. A report from the Texas A&M School of Architecture includes this: “Similar to how a child is more careful to not touch a stove after burning their hand,…

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  • Here’s what it’s like watching an NBA game courtside – in virtual reality

    [This first-person report from CNBC suggests that the experience of professional basketball games via social VR is increasingly, if not fully, effective at evoking both spatial and social presence. See the original story for four more images; for more about upcoming games and other events see the Oculus blog. –Matthew] Here’s what it’s like watching an NBA game courtside — in the metaverse By Jabari Young January 15, 2022 Boston Celtics head coach Ime Udoka popped up from the team bench, and before I knew it, he was blocking my view. Indiana Pacers coach Rick Carlisle was close enough for…

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  • Augmented reality is the future of online shopping

    [This example and link-filled story from Time describes both the advantages and challenges, for both brands and consumers, of incorporating augmented reality and the presence it evokes into the shopping experience. As always, making the technology simple, easy and intuitive to use is key. See the original story for a second image. –Matthew] [Image: Screenshots of Nike’s AR shopping lens on Snapchat. Credit: Snapchat] Augmented Reality is the Future of Online Shopping By Megan Mccluskey January 28, 2022 When you open up Snapchat’s lens carousel, you’re greeted with a variety of filters that let you do everything from smoothing your…

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  • MASA Presence: Roomba attempts great escape from budget hotel

    [Normally I’d post this to the ISPR Presence Community on Facebook, but it’s a particularly vivid example of medium-as-social-actor presence. Note the anthropomorphic language in the Digital Trends report on a routine malfunction of a Roomba vacuum cleaner. Other coverage is similar, including in PennLive where the story begins this way: “A robot vacuum cleaner made a jailbreak and escaped from a British hotel the other day. Evidently fed up with its life of forced servitude, the vacuum broke out of the hotel…” The review of available models at the link at the end of the story below defines “robot…

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  • Forget Zoom school. For some students, class is in session in VR

    [This CNN story provides an example-filled update on how virtual reality is being incorporated into education from K-12 to college, and some of the costs, benefits, challenges and limitations involved. See the original story for two more images. –Matthew] [Image: A screenshot of Stanford students participating in a discussion on Zoom while working together collaboratively as avatars in VR.] Forget Zoom school. For some students, class is in session in VR By Rachel Metz, CNN Business January 27, 2022 Jeremy Bailenson has studied virtual reality for decades. But it wasn’t until last year that the Stanford professor felt the technology…

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