[From the web site of the Department of Communication Studies at the University of Texas at Austin]
Avatars Can Surreptitiously and Negatively Affect User in Video Games, Virtual Worlds, Research Shows
AUSTIN, Texas-Nov. 10, 2009-Although often seen as an inconsequential feature of digital technologies, one’s self-representation, or avatar, in a virtual environment can affect the user’s thoughts, according to research by a University of Texas at Austin communication professor.
In the first study to use avatars to prime negative responses in a desktop virtual setting, Jorge Peña, assistant professor in the College of Communication, demonstrated that the subtext of an avatar’s appearance can simultaneously prime negative (or anti-social) thoughts and inhibit positive (or pro- social) thoughts inconsistent with the avatar’s appearance. All of this while study participants remained unaware they had been primed. The study, co-written with Cornell University Professor Jeffrey T.… read more. “Study of avatar effects on users in video games, virtual worlds”