[There is very widespread coverage of this week’s unveiling of a new augmented reality headset from Apple; if you’re looking for a comprehensive and thoughtful reaction to what it all means, you might want to read an editorial by The Ghost Howls blog’s Skarredghost (Antony Vitillo), a long-time and expert observer of the XR world. Here’s the introduction (follow the link for the rest). –Matthew]
Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…
By SKARREDGHOST
June 5, 2023
I just watched the full keynote of Apple at WWDC, where the company in Cupertino announced the Apple VisionPro headset. I’m sure you all already know what has been announced there, so instead of telling you what you already know, I want to tell you my instinctive reactions just after the announcement.
What I was looking for
If you are a reader of my weekly newsletter, you know what I was looking for in this announcement. More than the specifications of the device, which more or less we already knew (and that were confirmed, with some slight difference), I was interested in listening to the announcements in these areas:
- Design: Can Apple make XR appear cool?
- UX: Can Apple make XR usable?
- Use cases: Can Apple make XR useful?
- Partnership: Who’s onboard with Apple in this journey?
- Dev opportunities: Can Apple give us XR developers a chance to succeed?
- Terms: Will Apple invent new words to define XR?
And well… if I look at these points, I can’t say I was entirely satisfied with what I’ve heard today.
[Read the full post here]