Call: Free Webinar: Promoting Immersive Experiences: Why, How and What?

Call for Participation

A FREE one-hour insight into why many immersive experiences aren’t being promoted to their optimum and how to do this well!
Thursday 20 May, 2021 at 07:00 – 08:00 EDT
Online via Zoom

Book your place here:

There’s no doubt that the time for immersive experiences have come, but XR remains difficult to communicate to people who haven’t experienced it before. Marketing is now one of the biggest challenges facing the growth of the immersive sector, with many people still associating VR & AR with futuristic tech. If XR is to truly capture mass audiences from different corners of the cultural landscape, then a reimagined promotional language is needed.

This webinar is run by the Immersive Promotion Design collective, a new marketing consultancy for the XR world that supports VR, AR & MR creatives and businesses to better communicate with their audiences about the magic of immersive content. Join Catherine Allen (Limina Immersive), Matthew Freeman (Bath Spa University) and Alison Norrington (StoryCentral) for this open conversation and Q&A as we explore the challenge of opening up immersive content to new audiences. The webinar will outline some of our recent research and R&D activity funded by StoryFutures Academy and the Creative Industries Policy & Education Centre, focused on how the immersive sector can broaden the audience for VR, AR & MR through new forms of marketing. Showcasing work from our case study partners, including The National Gallery’s VR exhibition Virtual Veronese, Studio McGuire’s pop-up AR experience The Invited, and Anagram’s VR documentary Goliath, we outline our ideas for a reimagined promotional language for immersive content, one based on research and audience testing.

Specifically, this webinar will explore:

  • Widening the appeal for VR beyond early adopters
  • Approaches to marketing VR & AR to new audiences
  • Understanding the value of immersive experiences

Join use for this open conversation and Q&A as we dive into opening immersive content beyond simply ‘preaching to the converted’.

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