[As with parasocial interaction and relationships, here’s an example of the use of mass media to evoke a sense of personal connection; you can create a message for any name here]

From:  “Mitch Stewart, BarackObama.com” <info(at)barackobama.com>
Subject:         A holiday video for Matthew Lombard
Date sent:      Fri, 18 Dec 2009 18:24:43 -0500

Matthew —

You’ve been an incredible part of this movement this year. So some volunteers got together and helped us make a holiday video, just for you, Matthew Lombard.

You can watch it here:

http://my.barackobama.com/holiday8/?fname=Matthew

It was a blast making it. Enjoy!

Happy holidays,

Mitch and the entire OFA community

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Paid for by Organizing for America, a project of the Democratic National Committee