Call for Participation:

Workshop: Authenticity & AI in Moving Image
March 24, 2026, 1:45–4pm + panel discussion 4:30-5:30pm
High Holborn Building, University of the Arts London (map)
https://crea-tec.weebly.com/authenticityai.html

The rise of AI in video and film is forcing us to confront the very nature of authenticity. What makes your moving image ‘yours’ when a machine can generate videos that are, on the face of it, indistinguishable from a human creator?

Recent developments in the area of Artificial Intelligence and media have brought a new focus on copyrights, process, technique and visual identity. Alongside the rich possibilities for new creative practices with video there are new questions for creators and audiences. What do creators now need to share of their processes to explain the origins of their ideas and the videos and films they make? What do they feel is important for audiences to know about the provenance of their work? What do audiences want to know? How much should broadcasters disclose? What do videographers/ editors/ producers need to know about the origins of the materials they might be using in their work? How much is too much information?

Do you feel AI places your creative identity at risk? Do you feel the authenticity of your work or process challenged? Will you divulge aspects of your practice which, before the advent of AI, you kept hidden? Do you feel equipped to defend yourself against the threats you perceive? Or are these threats at all?

If you are a videographer, film maker, editor, director, producer, video artist, media student, media technologist, researcher, established creator or just starting out in the field, we want to meet you in London on 24 March to talk about these issues and other challenges and opportunities in front of your creative practices and cultural contributions.

WORKSHOP PARTICIPATION

Registration to the workshop will close on March 16 at 5pm (link to register below). Please note that space is limited, and participation will be allocated based on the order of registration and the information provided in the sign-up form, to ensure that the event brings together attendees with a strong connection to the themes under discussion. We are expecting dynamic and discursive contributions from participants. Refreshments will be provided and we can offer £10 in vouchers to help offset travel costs.

You will be asked to sign a participant consent form at the start of the workshop, please email cmoruzzi@ed.ac.uk if you would like to receive the form via email in advance.

PANEL DISCUSSION (SEPARATE REGISTRATION REQUIRED)

Following the workshop, there will be a panel discussion with positions offered from leading practitioners in the field of AI and the moving image, running 4:30-5:30pm. Please note that registration for the panel is separate from the workshop and must be completed independently (see link below).

Panelists include:

Joe Copland (BBC): Joe is a Senior R&D Engineer in the AI Research team at BBC Research & Development, specialising in computer vision. His work explores how advances in machine learning can be applied to creative media, from understanding and analysing visual content to developing tools that support new forms of storytelling and production.

Adam Cole (UAL): Adam is an artist and academic who delves into the complexities of intimacy and identity in the age of AI, crafting immersive experiences that explore desire in the shadow of artificial representation. He integrates advanced AI technologies, film, and installation within an expanded cinema practice to challenge the normative fantasies embedded in AI networks, seeking more diverse, poetic, and sensual alternatives.

Noemi Ponzoni (i2 media research): Noemi is a research and cultural insights professional with 7+ years of experience in helping the creative sector build audience-minded, culturally intelligent strategies. Before joining the lab, Noemi worked in the insights team at Reddit and Penguin Random House, where she established herself as mixed-methods research lead interested in decoding shifts in media, technology, and culture – and how they interact with current and future audience mindsets.

REGISTRATION

Register your interest in the Workshop here.
Book your place for the panel discussion here.

MORE INFORMATION

The Authenticity and AI Workshop Series is part of the Embracing the Complexities of Authenticity project, supported by the Bridging Responsible AI Divides Programme with funding from the UKRI Arts and Humanities Research Council.

Project team:
Caterina Moruzzi, University of Edinburgh
Martin Parker, University of Edinburgh
Xiaoyang Li, University of Edinburgh
Nick Bryan-Kinns, University of the Arts, London
Kyrill Potapov, University College London

For more information and registration links, please visit https://crea-tec.weebly.com/authenticityai.html