[A transcript of a 2:05 minute video story from ABC News; more information, including multiple demonstration videos, is available on the FaceCake web site; see also this press release]

New Technology Lets You Try on Virtual Clothes Before You Buy

FaceCakes’s Virtual Try-On system promises to free users from dressing rooms forever.

12/11/2013

[It was] the closet made famous in “Clueless.” It was the closet of the future, now everyone can use it with a new technology that lets you try on clothing just by standing in front of a web cam. It’s the FaceCake Virtual Try-On system, and it could free you from dressing rooms forever.  ABC’s Bianna Golodryga has the story.

Golodryga: For so many women, the “Clueless” closet was a fantasy come to life. With Alicia Silverstone as Cher and her amazing before-its-time virtual closet. Now, nearly two decades later, life is imitating art. It’s called Swivel, the first virtual try-on system that lets you see how clothes and accessories look in real-time, without hitting the dreaded dressing room.

Linda Smith, FaceCake CEO: “We started out to make shopping easier for women, to remove barriers if you’re shopping for products online or even in stores.”

Golodryga: It’s the brain child of Linda Smith, CEO of FaceCake, who got her inspiration from none other than “The Jetsons.”

Smith: “The future shopping is here. And now, you’re able to interact with products and your own image and see what they would look like.”

Golodryga: And playing around in this virtual closet is nothing short of magical. Different styles, looks, accessories, all without leaving one spot.

Smith: “This kind of brings the mall or your favorite store or your favorite brand’s products, all together in one little space for you.”

Golodryga: The way it works: Any store can put its database of clothing and accessories in its system, enabling the customer to try them on using Swivel. But it’s not only limited to clothing and accessories. They also do makeup.

Golodryga, using system: “Let’s go with this little gray color. If I like what I see, I can make it a little darker or lighter if I like. I’m going to go a little darker. I need pink on my cheeks. There we go.”

Golodryga: And the facial feature recognition system tells where your features are and can apply makeup. A great finishing touch.