CALL FOR CHAPTERS
Book on Pervasive Advertising To appear in Springer HCI Series
Chapter Proposal Submission Deadline: July 31, 2010
We invite you to submit chapters for the upcoming book on Pervasive Advertising. The book aims at providing an overview of the state-of-the-art in the field for researchers in HCI, Pervasive/Ubiquitous Computing and Pervasive/Ubiquitous Marketing, as well as management and practitioners in advertising industries.
We invite chapters on technological, strategic and ethnographic issues of Pervasive Advertising. Possible topics include:
- New technology in mobile and digital signage advertising
- Audience Measurement
- Context Management and Personalization for Pervasive Advertising
- HCI, Interfaces and Interaction Paradigms for Pervasive Advertising
- Ethnographic or Sociological Observations
- New Business Models for Pervasive Advertising
- Privacy and Spam
- New Advertising Paradigms.
We believe that our research community has a responsibility to contribute towards the improved understanding of the implications of the synergy of Pervasive Computing and Advertising and whenever possible to play a leading role in shaping it in a positive and meaningful way.
CHAPTER SUBMISSION
We ask you to submit chapter proposals up to 8 pages, including an abstract that explains the contribution of the chapter and detailed outlines that summarize the contents of each section. Please make a choice whether your chapter is technological, strategic or ethnographical. All submissions will be peer-reviewed. More information can be found at
http://pervasiveadvertising.org/
All submissions must be submitted via email to Florian Alt: florian.alt@uni-due.de
All chapter proposals must be submitted in PDF in Springer LNCS format.
TIMELINE
- July 31, 2010: Deadline for Submission of Chapter Proposals
- August 30, 2010: Notification of Proposal Acceptance
- October 30, 2010: Deadline for Submission of Full Chapters
- November 15, 2010: Notification of Chapter Acceptance
- December 20, 2010: Deadline for Submission of Camera Ready Chapters
EDITORS
Jörg Müller, Deutsche Telekom Laboratories, hans-joerg.mueller@telekom.de
Florian Alt, University of Duisburg-Essen, florian.alt@uni-due.de
Daniel Michelis, Anhalt University of Applied Science, d.michelis@wi.hs-anhalt.de