Category: Presence in the News


  • WWF’s Reef Goggles: Swim Australia’s Coral Reefs in VR and then help save them

    [Here’s another of a seemingly increasing number of projects that purposefully use presence experiences to motivate and persuade media users; the story from Collectively includes more images. –Matthew] Now Anyone Can Swim Through Australia’s Coral Reefs With DIY Virtual Reality Goggles Scott Pierce June 12th, 2015 This week, the World Wildlife Fund launched Virtual Reality Reef Goggles, an unbelievable way to explore the Great Barrier Reef, one of Australia’s most diverse, sensitive ecosystems. All you need is a smartphone with a cardboard viewer, which you can easily learn to make here, and visit It’s Your Reef. Don’t have a smartphone…

    Read more: WWF’s Reef Goggles: Swim Australia’s Coral Reefs in VR and then help save them
  • Presence and sexuality: Syncing VR and toys to trick the brain

    [This story from Mashable provides a good description of how technology creators are refining presence-evoking technology in a popular and challenging context; as the note at the beginning says, the original story contains more images (it also includes a 1:11 minute video). –Matthew] Virtual reality sex is coming — and the toys are already here By Mandy Stadtmiller May 29, 2015 Note: The following post contains sexually graphic images and descriptions. You’re lying back on a bed. You look around. A porn star walks in. She mounts you. And as she does, you can feel the thrill of her tight…

    Read more: Presence and sexuality: Syncing VR and toys to trick the brain
  • VR headsets that shut out real world raise practical and etiquette issues

    [The widespread use of VR headsets raises lots of practical issues, and the need for new social conventions; this is from The New York Times, where the story includes another image (btw, I think many would question the claim that HTC’s Vive, and not Oculus, is the “best known of a new league of virtual reality headsets”). –Matthew] [Image: Palmer Luckey, the founder of Oculus VR, center, demonstrating the Oculus Rift virtual reality headset and the Oculus Touch hand controllers at an event in San Francisco last week. Credit Ramin Talaie for The New York Times] Virtual Reality Headsets Raise Very…

    Read more: VR headsets that shut out real world raise practical and etiquette issues
  • Industrial Light & Magic wants to bring virtual reality to the movies

    [It continues to be an exciting time to be studying presence! This story from USA Today includes more pictures and a 2:12 minute video about ILM’s presence-evoking special effects. –Matthew] [Image: ILMxLAB’s creative director John Gaeta tests a prototype immersive experience. The experience combines live performance capture with sound and interactive real-time 3D rendering, immersing the viewer in the scene. (Photo: Greg Grusby)] Industrial Light & Magic wants to bring virtual reality to the movies Marco della Cava, USA TODAY June 12, 2015 SAN FRANCISCO — Industrial Light & Magic is taking the notion of DVD-extras to a whole other…

    Read more: Industrial Light & Magic wants to bring virtual reality to the movies
  • Gloveone smart gloves will let you feel virtual reality

    [This sounds like an impressive presence-enhancing tool; the story is from Tech Times and includes a 0:36 minute video, and much more information (including images and videos and links to a developer site) is available from Kickstarter. –Matthew] [Image: Smart gloves dubbed Gloveone will enable users to feel sensations when interacting with virtual objects. The brainchild of Spain-based NeuroDigital Technologies, Gloveone aims to give VR users a more immersive experience and will enable them to “feel” what they see. (Photo : NeuroDigital Technologies | Kickstarter)] Gloveone Smart Gloves Will Let You Feel Virtual Reality By Anu Passary, Tech Times |…

    Read more: Gloveone smart gloves will let you feel virtual reality
  • PSFK launches The Virtual Reality Report

    [This item from PSFK may be of interest: Follow one of the links to download the new PSFK Virtual Reality Report (some but not all parts are free). –Matthew] PSFK Launches The Virtual Reality Report The PSFK Labs team explores the potential virtual reality holds as a medium for better storytelling and story-making PSFK Labs 8 june 2015 For decades we have been on the edge of our seats, patiently awaiting the arrival of the holy grail of entertainment and storytelling: virtual reality. We have been teased by VR in movies, serving as inspiration for a plethora of science fiction…

    Read more: PSFK launches The Virtual Reality Report
  • Tennessee Aquarium to use new VR gear to promote virtual river conservation

    [Aside from the use of presence to teach people about, and hopefully help prevent, environmental damage to rivers, this story in the Chattanooga Times Free Press contains links and detailed timelines and illustrations related to the evolution of VR. –Matthew] [Image: Andree Herbert tries out the Oculus Rift virtual reality device on March 20, 2015, in a classroom at the Tennessee Aquarium IMAX Theatre in Chattanooga. The Oculus Rift is a virtual reality device, and the aquarium is using a development kit version to build VR programming which teaches students about stream ecology conservation. Photo by Doug Strickland/Times Free Press.]…

    Read more: Tennessee Aquarium to use new VR gear to promote virtual river conservation
  • Virtual reality rape: Transhumanists highlight ethical issues arising from new technology

    [This is a fascinating and important discussion about the darker potential of presence technology; the first story is from International Business Times and the second piece is a post from Anders Sandberg’s blog Andart II (the image is from the Vertigo story). –Matthew] Virtual reality rape: Transhumanists highlight ethical issues arising from new technology By Anthony Cuthbertson June 8, 2015 The convergence of technologies such as virtual reality, haptic feedback and wireless connectivity raises the prospect of virtual sexual assault, two noted futurologists have warned. These new forms of violation could arise by combining emerging devices, such as suits that…

    Read more: Virtual reality rape: Transhumanists highlight ethical issues arising from new technology
  • Deceased greats to perform at Hologram Comedy Club

    [Replicating the performances of stand-up comedians in a nightclub setting (reminiscent of a Star Trek: The Next Generation episode) sounds much more difficult than replicating musical stage performances, but it’ll happen at the Hologram Comedy Club at the (U.S.) National Comedy Center; this post is from the Washington Post Innovations blog, and an article in New Zealand’s Independent quotes the “programme manager” describing the (presence) experience: “You are immersed in the atmosphere. The reality of it being a hologram quickly fades into the background, because of how realistic it is. Your brain just kind of accepts it as a real…

    Read more: Deceased greats to perform at Hologram Comedy Club
  • RYOT’s VR film takes you to the aftermath of Nepal’s devastating quake

    [Here are two stories about the activist news agency RYOT’s use of VR to provide people the experience of being in the aftermath of the recent earthquake in Nepal and thereby increase their willingness to contribute to relief efforts. The first story, from Mic, provides an overview (and includes more pictures and the interactive video); the second, from RYOT is a poetic analysis of the power of VR and presence in this context and more generally (it also includes the video and more images). For more information, see Re/code’s Q&A with the filmmakers. –Matthew] Using Virtual Reality, You Can Go…

    Read more: RYOT’s VR film takes you to the aftermath of Nepal’s devastating quake
  • H&R Block tax preparer service using Oculus VR for market research

    [With costs coming down and quality improving, presence-evoking VR is likely to be used more often for market research, as in this story from CNBC (which includes a 2:27 minute video report). –Matthew] H&R Block dons Oculus to test new office looks Jane Wells Tuesday, 2 Jun 2015 Virtual reality is the new drone. That is, VR is potentially another game-changing technology that companies are trying to figure out how to exploit. Could it even make one of your least favorite tasks better? “We’re reinventing the client’s tax experience,” said Laura Scobie, vice president of insights for H&R Block. The…

    Read more: H&R Block tax preparer service using Oculus VR for market research
  • Nike Force of Nature and Quantum Space: Abstract media experiences that evoke presence

    [Here are two related stories that demonstrate that presence can be evoked even with abstract stimuli. The first, which may be a glimpse of the future of presence and exercise, is from PSFK, where it includes a 0:12 second video and more pictures; for a 1:03 minute video and more, larger images, see the FIELD website.] Nike Treadmill Experience Takes You Through Sensory-Enriched Workout The sports giant has created an installation to show how technologies may heighten the adventure of running Lara Piras 22 may 2015 When it comes to the future of the sportswear industry the focus right now…

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