Category: Presence in the News


  • Virtual production and the future of (presence in) filmmaking

    [This interview with an award-winning visual effects and virtual production supervisor doesn’t mention the term itself but describes several ways presence is being, and could be, used by filmmakers to “unite the digital and physical worlds so we can tell any story we can imagine”; note the democratizing scenario in his answer to the last question. The original story in Forbes features four additional images. –Matthew] [Image: “I first met Ben at Unite Vision back in 2017, where we discussed the future of immersive.” Credit: Unity.] Virtual Production And The Future Of Filmmaking—An Interview with Ben Grossmann, Magnopus Sol Rogers,…

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  • Body-centered VR storytelling at Sundance 2020

    [The story below from IndieWire describes three examples of how storytelling artists are using virtual reality to create body-centered presence experiences. For more on “Spaced Out” see coverage in /Film and CNET; for more on “Hypha” see VRScout; and for more on VR trends at Sundance 2020 see Forbes. –Matthew] [A still from “Spaced Out” by Pierre Friquet, an official selection of the New Frontier Exhibitions program at the 2020 Sundance Film Festival. Credit: Courtesy of Sundance Institute.] Sundance VR Programming Showcased Much More Than Movies in a Headset The potential for VR to immerse users in new bodily experiences…

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  • Ask-O-Matic technology allows Stephen Colbert to visit Iowa voters without leaving his couch

    [Last week Stephen Colbert, the host of The Late Show on CBS (in the US), used a clever iPad-based invention he calls the “Ask-O-Matic” to interview voters and a presidential candidate in advance of today’s Iowa caucuses; the funny 7:46 minute video segment is available via YouTube. But this technology isn’t new: Colbert introduced it on the September 20, 2012 episode of his previous TV program, The Colbert Report, when he interviewed documentarian Errol Morris. See a brief discussion on the New Territory Media blog and watch that earlier segment (start at 3:46) as well as the episode’s sign-off on…

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  • Virtual reality has an accessibility problem

    [This post from Scientific American’s Voices blog makes a strong argument that creators of presence experiences need to work hard to make them accessible to all of us. –Matthew] [Image: Credit: Getty Images] Virtual Reality Has an Accessibility Problem It’s been touted as an “empathy machine” that lets users see what it’s like to have a disability—but people with disabilities often can’t use it By Kaitlin Ugolik Phillips January 29, 2020 Virtual reality has come a long way since the 1960s-era Sensorama, which looked like a vintage arcade game and required the user to walk up and stick one’s head…

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  • VR study reveals how we see and feel gravity

    [This story from the Frontiers Science News blog describes a new study that uses virtual reality to manipulate the nature of experienced reality (i.e., presence) for participants to investigate how human-sensory systems integrate different types of perceptual cues. –Matthew] [Image: Source: Porras, D. C., Zeilig, G., Doniger, G. M., Bahat, Y., Inzelberg, R., & Plotnik, M. (2020). Seeing Gravity: Gait Adaptations to Visual and Physical Inclines – A Virtual Reality Study. Frontiers in Neuroscience, 13. https://doi.org/10.3389/fnins.2019.01308] What goes up may actually be down By Michael Becker, Frontiers Science Writer January 24, 2020 Gravity is the unseen force that dominates our…

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  • Replicating and creatively distorting reality: How do we perceive moving images?

    [This piece from SMPTE’s monthly Newswatch is a long but useful read about enhancements and limitations in our ability to replicate nonmediated reality and the value of devising tools to distort it for artistic reasons; in both cases it argues that we need to understand the capabilities of the human perceptual system. See especially the discussion of the misleading term “hyper-reality” and the proposal at the end for developing “adaptive technology.” –Matthew] [Image: A shot from Ang Lee’s technically groundbreaking “Billy Lynn’s Long Halftime Walk.” Credit: Mary Cybulski/Sony-TriStar Pictures via Associated Press. Source: Los Angeles Times.] Hot Button Discussion How…

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  • Augmented retail: The new consumer reality

    [Here are some informed assessments and predictions about the increasingly prominent role of presence-evoking technologies in retail. The story is from Nielsen where it includes three charts; for some concrete examples see a related story from Trade Only Today. –Matthew] Augmented Retail: The New Consumer Reality By John Tavolieri, Chief Product & Technology Officer, Nielsen Global Connect CPG, FMCG & RETAIL December 12, 2019 Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you. Many of us feel…

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  • UX magician demos home of the future where every surface is an interface

    [If you’re a member of the ISPR Presence Community Facebook group you may have seen the impressive 48 second YouTube video that demonstrates the clever use of mixed reality described in this story from Fast Company. For more information see Greg Madison’s Twitter post. –Matthew] In the home of the future, every surface is an interface A UX magician maps a VR world over his apartment to create an entirely new interactive environment. Could your home be next? By Mark Wilson January 22, 2020 Virtual reality is still in its infancy. But thanks to Greg Madison, who is both a…

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  • Love, loss and virtual memorials: My brother’s digital legacy

    [This personal story from The Guardian (where the original features several more photos) thoughtfully captures some of the changing nature of, and the benefits and concerns raised by, how our presence continues via technology after we die. It also inadvertently provides a contrast to the world-wide remembrances and mourning of Kobe Bryant. –Matthew] [Image: The last post: Martyn Hett, 29, who died in the Manchester Arena bombing. ‘The mixed-media self-portrait that Martyn created is, in many ways, the real him.’ Credit: PA.] Love, loss and virtual memorials: my brother’s digital legacy When Martyn Hett was killed in the Manchester terror…

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  • ParadropVR is a paragliding experience that lets you soar through the skies

    [Abundary reports on an interesting presence experience that can be customized for consumers in different locations. Earlier coverage by VRFocus adds these details: “For that immersive feeling guests are strapped into a paragliding harness where they can hold onto two handles to control their direction, moving up and down depending on air currents. A sense of speed is created as jets blow air into the face of the rider as they steer their paraglider around the buildings.” For more information see the 1:05 minute video in the Abundary story or via YouTube, and the Frontgrid website, which features a different…

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  • How the next decade’s technological tsunami will change life as we know it

    [It’s easy to forget how quickly technologies, including media technologies that evoke presence, have evolved and changed our daily lives. We can’t know exactly what will happen next, but as this story from Vanity Fair safely predicts, “a decade from now, on the eve of 2030, we’ll look back at today in astonishment at how primitive life was in 2019.” –Matthew] [Image: From the Everett Collection.] “IT WON’T BE PRETTY”: HOW THE NEXT DECADE’S TECHNOLOGICAL TSUNAMI WILL CHANGE LIFE AS WE KNOW IT Self-driving cars, iPads, Uber: The technological advances of this decade have happened so quickly that their breadth…

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  • A man re-animated ‘Sleeping Beauty’ to create an unforgettable wedding proposal

    [For a touching example of presence, watch the viral video of Lee Loechler’s creative December 30 wedding proposal as described in this story from CNN. The original story includes more pictures and the full 3:23 minute video is available on YouTube. For more information, see coverage in Boston Magazine and Yahoo! –Matthew] [Image: Source: Good Morning America] A man re-animated ‘Sleeping Beauty’ to create an unforgettable wedding proposal By Mallory Hughes, CNN January 11, 2020 An illustrator, a self-described hopeless romantic and a room full of Redditors made one man’s proposal to his high school sweetheart quite literally picture perfect.…

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