[As with other presence-evoking technologies, advertising in VR and AR can easily cause breaks in presence; this story from Venture Beat describes how one company is working to minimize the likelihood of this frustrating and counter-productive phenomenon (the CEO uses the phrase “breaking immersion”). –Matthew] Advrty brings native ads to virtual reality Stephanie Chan September 21, 2017 Advrty wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full field-of-view pop-up ads. Instead, it’s a platform aimed toward designing and incorporating nonintrusive product placement. It’s in beta. “Initially, think billboards, posters and product placements using…

[Adding more personality to voice assistants could increase medium-as-social-actor presence for users. This story from Digiday, which includes a 1:20 minute video, describes an interesting example created by the B-Reel agency. The experience might be optimized if users could adjust the degree, and even type, of personality expressed. –Matthew] This agency created a voice assistant inspired by a Swedish grandmother September 25, 2017 by Ilyse Liffreing Google Home, Echo and other voice-activated devices have many capabilities, but one agency believes they lack something essential for the future of voice: personality. B-Reel designed a virtual assistant that takes on the persona…

[This story from Smithsonian Magazine is an effective reminder that VR is just the latest popular attempt to use technology to create presence experiences (example quote: “The world in a stereoscope seemed transcendent, hyper-real”). I agree with the concluding suggestion that VR will eventually become just another tool and perhaps fade from use, but I’m confident we’ll continue to be driven to develop (and popularize) technologies that are increasingly effective at evoking presence. The original story contains many more images and a link to a related book. –Matthew] [Image: This Underwood & Underwood stereograph (c. 1901) shows a woman viewing…

[I’m just back from the IBC2017 Conference, where I gave a talk, got a glimpse of new technologies and had a series of valuable and enjoyable conversations about presence; great thanks to long-time presence advocate and producer of the IBC technical sessions Nick Lodge (info; video). The story below from Fast Company describes a VR project that raises a series of intriguing questions about presence without ever using the term; if only Horton and Wohl, who originated the term parasocial interaction, could see “Fall in Love VR.” The original version of the story includes a second image and a 0:29…

[This story from Digital Trends is a realistic, and in the end hopeful, look at what it’ll take to turn browsing the web into a presence-evoking experience; the original version includes a second image and two videos. –Matthew] VR Web Browsing Needs Revolution More Than Evolution By Jon Martindale September 9, 2017 Virtual reality has given us new ways to play games, and has the potential to bring us closer to loved ones around the world, but it’s yet nail down how to let us browse the internet properly. We’re still far from having a VR headset replace an entire…

[Quantifying the health benefits of different activities in virtual environments could be valuable in promoting presence; the original version of this story from the San Francisco Chronicle includes two more images. –Matthew] [Image: Aaron Stanton exercises using a virtual reality headset at San Francisco State University on Monday, Aug. 21, 2017. Photo: James Tensuan, Special to the Chronicle.] S.F. State tests benefits of workouts in virtual reality games By Nanette Asimov September 5, 2017 You enter the boxing ring and face your opponent. He glares at you, his bulging pecs glistening under the arena lights. Pow! You nail him with…