Category: Presence in the News


  • Forced cancellations jumpstart virtual fashion technology

    [The Coronavirus pandemic is prompting many new efforts to create presence experiences; this link-filled story from Vogue Business (which explicitly refers to presence) describes some of these efforts in the fashion industry. See the original version for a second image and a short video. –Matthew]   [Image: Artwork hand printed by Hannah Cousins, exclusively for Vogue Business; see the original story for the uncropped, animated gif version.] Forced cancellations jumpstart virtual fashion technology Amid a moratorium on events and calls for more sustainable practices, tech that facilitates virtual fashion presentations is thrust into the spotlight. By Maghan Mcdowell 17 March…

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  • Augmented Reality aids in the fight against COVID-19

    [The short story below from Hackaday, and especially the 17:53 minute video within it, illustrates the power of presence-evoking technologies in the fight against viruses including COVID-19. The video is also available on YouTube, where the description includes links to a source publication, a description of the data used in the video, and details about the technology demonstrated. See also a related post in ISPR Presence News from May 2018. –Matthew] Augmented Reality aids in the fight against COVID-19 By Dan Maloney March 12, 2020 “Know your enemy” is the essence of one of the most famous quotes from [Sun…

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  • The Coronavirus has brought the dawn of the virtual happy hour

    [This story from Forbes describes new efforts to counter the effects of social distancing by using presence-evoking technologies to recreate the sense of connection and community we get from non-mediated informal social gatherings. The original version includes an 8:34 minute audio version and for a related story see NPR. –Matthew] The Coronavirus Has Brought The Dawn Of The Virtual Happy Hour Abram Brown, Forbes Staff March 15, 2020 Around 3 in the afternoon on Friday, things were starting to feel tense to Kris Nelson, the chief operating officer of Srax. The Los Angeles advertising company had instructed its employees to…

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  • In mixed reality art exhibit large character hovers in major cities and wherever users place him

    [The original version of this story from CNN includes four more images of artist KAWS’ Companion character hovering over different locations in the new “Companion (Expanded)” mixed reality art exhibit (the story also includes a 1:54 minute video featuring a large, inflatable Companion floating in Victoria Harbour in Hong Kong). For more information see the Acute Art website. –Matthew] [Image: Users can lease the AR ‘At This Time (Expanded)’ for 7 to 30 days, so they can choose their own backdrop for the floating KAWS design. Credit: Courtesy KAWS and Acute Art] Large augmented-reality figures hover over Times Square By…

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  • Robots helping patients to recover in Wuhan hospital

    [Robots may be a valuable resource in treating Coronavirus (and other) patients, protecting human caregivers while offering remote care and evoking medium-as-social-actor presence. The short story below is from BBC Newsround (where it features three different images); the Global Times adds this detail: “Medical assistant robots can even help patients with dancing or exercising. A medical assistant robot named Ginger was seen leading patients to dance in the hospital in a video sent to the Global Times by the robot’s developer, CloudMinds, a cloud intelligent robot operator headquartered in Beijing. Ginger can also offer information consultation and other services, which…

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  • In a world of remote work, how can VR/AR become a useful tool?

    [The story below from the radio program Marketplace Tech examines current limitations in the use of virtual and augmented reality as tools for remote work; the original version includes the 7:46 minute audio segment and for two other useful considerations of the topic follow the links near the end to coverage in Wired and the Los Angeles Times. –Matthew] [Image: A Zoom webinar being accessed via laptop computer. Credit: Zoom.] In a world of remote work, virtual reality is still pretty much MIA If working from home is not a perk but a requirement, will VR become a useful job…

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  • The killer apps of the hologram

    [This post from the co-founder and CEO of Looking Glass Factory, a company “committed to building the headset-free hologram-powered future we were all promised in science fiction growing up” highlights four “killer apps” for holograms; the original post includes 17 more images and for much more information follow the links near the end. –Matthew] The Killer Apps of the Hologram Killer apps are hard to spot at first. But now that holographic displays are hitting the market, the killer apps for this new medium are coming into focus. By Shawn Frayne, co-founder and CEO of Looking Glass Factory March 3rd,…

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  • Conferences (including PRESENCE 2020) and the Coronavirus

    [The short post below from Inside Higher Education describes the challenges in replicating an in-person conference using presence-evoking technologies, a concern obviously heightened in light of the Coronavirus. In the case of ISPR’s PRESENCE 2020 conference this October, we’re not planning to cancel or postpone the in-person event but we’ll offer a virtual component for those who can’t attend (see the Coronavirus note in the Call for Papers). For more on presence-evoking technologies as the virus spreads, see these stories: Latest developments: The Coronavirus Threatens to Upend Higher Ed. Here Are the Latest Developments (Chronicle of Higher Education) Coronavirus Industry…

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  • Viral story: Woman watered fake succulent for 2 years because it looked so real

    [As this story from Apartment Therapy notes, artificial plants often look like their organic counterparts, which caused one woman to mistake the technology-created for the ‘real’ (see the original story for more pictures and the Late Show with Stephen Colbert video segment). Coverage in The Manc, and comments on the viral Facebook post in the story, make clear that many people experience this type of presence illusion. –Matthew] This Woman Watered a Fake Succulent for Two Years Because It Looked So Real—And the Story Went Viral By Nicoletta Richardson March 5, 2020 Some fake plants are so good at looking…

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  • UK wireless giant Three promos 5G for presence-tech with wild sci-fi video

    [A new three-minute ad in the UK is an entertaining, fast-paced portrayal of a presence-filled future; this story from Next Reality describes it as “an ambitious and undeniably fun approach to 5G marketing [that] might help consumers understand that they’re about to enter a new realm of connectivity, blanketed by the AR cloud and a million AR and holographic experiences that will change the very fabric of our daily reality.” See the original story for five animated gifs and the ad itself, which is also available on YouTube. –Matthew] UK Wireless Giant Three Promos 5G for AR, VR, & Smartphones…

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  • New AR app Jadu lets you dance with music artists’ holograms

    [An interesting new way to use augmented reality, and then social media, to enhance both spatial and social presence is described in this story from Rolling Stone (see the original version for a different image). For more information and images see coverage in Loudwire and the Jadu website, where you can download the app and read a press kit statement that includes this: “’We want Jadu to enable a new sense of presence,’ said Asad J. Malik, creator of Jadu and founder and CEO of 1RIC. ‘There is something special about allowing artists to share this new sense of presence…

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  • A glitch in the Matrix: Using VR to understand how fish predict the future

    [This story from the Friedrich Miescher Institute for Biomedical Research (also available via Phys.Org) describes how the knowledge that animals, in this case adult zebrafish, can experience an illusion of nonmediation can be used to study how their – and by extension, our – brains interpret and respond to the world. See the original story for a second figure and for more details see the article in Nature Methods. –Matthew] [Image: The Virtual Reality arena. The fish is positioned between the posts under the microscope objective, where it can swim as it is shown the VR projection. The illumination by…

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