[The Apple Vision Pro was the impetus for lots of discussion at an interesting and enjoyable symposium at the University of Toronto last week titled “Questioning Reality: Explorations of Virtual Reality and Our Social Future.” The story below about a new presence-evoking documentary about fashion from Gucci touches on some of the same themes and questions regarding the future of Apple’s new platform and others that will come after it. The story is from fxguide, where the original version features more images; the documentary is available via the GUCCI app on the Apple App Store. For more details and coverage, see stories from Forbes and Glossy. More reactions and discussion can be found on the r/VisionPro subreddit. –Matthew]
Gucci on the Apple Vision Pro and why it Matters
By Mike Seymour
April 5, 2024
Yesterday, Gucci released an immersive, mixed-reality version of its new documentary on creative director Sabato De Sarno for the Apple Vision Pro (AVP).… read more. “Gucci on the Apple Vision Pro and why it matters”