Samsung gives famous historic Dutch building a new dimension with 3D Projection

[Exceprt from a PressDoc press release; a 2:19 minute video news story about the display is here, a 1:18 minute video of the full display is here, and more building projections are available via the video here]

Samsung gives famous historic Dutch building a new dimension with 3D Projection

On Thursday the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. The public was able to view the addition of a new dimension to this historic building. On the adjacent square, visitors are able to try out the new Samsung 3D LED TVs, and are offered a chance to win one of their own every night. Foursquare, YouTube and Dutch Startup Feest.je are part of the integrated campaign.

This unique 3D-Projection took place for the first time in the Netherlands. The projection interacts with the historic architecture of the Beurs van Berlage, creating a spectacular 3D visual and audio experience for those present. The new dimension takes the viewers into an alternate reality in which the building exposes some of its mysteries inside. The event took place on the 20th, 21st and 22d of May 2010.

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