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Culture
Men Show Off to Impress Women Even in Virtual Setting
By Charles Q. Choi, LiveScience Contributor
posted: 27 April 2010
Even in virtual-reality settings, men will take risks to impress the opposite sex.
Past research found that males take more risks when someone is watching. However, it was uncertain whether this showing off was aimed more at other males or females. For instance, male pedestrians are more likely to cross busy roads if females are watching, but male drivers are less likely to wear seatbelts if male passengers are present.
“Risk-taking is a significant cause of vandalism, injury, and even death — as such, risk-taking affects not only the risk taker, but also other people,” said experimental psychologist Willem Frankenhuis at the University of California at Los Angeles. “For this reason, understanding male risk-taking has practical implications — for example, prevention of drunk driving.”
To uncover the roots of such risky business, Frankenhuis and his colleagues turned to virtual reality. They reasoned that by doing so, they could expose volunteers to hazards that are too dangerous to subject people to in real life but at the same time make them feel in peril, enough perhaps to reveal what might actually cause men to overcome their fears and show off. With virtual reality, the scientists could also precisely manipulate every aspect of the environment, allowing control over variables that might otherwise confound experiments. Read more on Men show off to impress women even in virtual setting…